7 Cool Architects, a chair and few rules

When Fritz Hansen invited 7 internationally well-known architects to interpret the Series 7™ into new contexts, there were few rules attached. The architects accepted the invitation and for the remains of the year the results will be exhibited all around the world – from London to Tokyo. By the end of the project the chairs will be sold on auction for support of Unicef's work.

7 architects and 7 contexts
Jean Nouvel, BIG, Zaha Hadid, Snøhetta, Carlos Ott Architects in association with Carlos Ponce de León, Jun Igarashi Architects and Neri & Hu. Each of them were asked to decide upon a context and design a version of the Series 7™ for that particular place. Legs have been changed, material and surface of the shell have been redesigned. The function varies from a seat in nature to a tête-à-tête double faced chair - all revealing completely new ways of adapting the iconic design into new contexts.

See all chairs here

Why re-invent the Series 7™?
To Fritz Hansen timeless design is all about presence. Arne Jacobsen designed the Series 7™ in 1955 and very unlike his other designs he didn´t design the chair for one specific purpose like he designed the Ant™ for the canteen of Novo Nordisk in Denmark or the Oxford™ chair to St Catherine's College in Oxford.

Today the Series 7 stands out as particularly capable of adapting into still new situations and contexts. “But if we fall asleep on top of our heritage design become museum-items. And if that happens it no longer adds new value to the present time”, CEO Jacob Holm recently expressed. Curiosity and willingness to challenge form and function is what it takes to turn high quality into very strong design.

Next steps in the project
For the remains of the year the chairs will be exhibited all around the world, with a preview in London and Copenhagen and with a world premiere in Belgium. Two copies of each chair will be sold on an auction at the end of the year. The auction and the exhibition program will be announced in this newsletter and in­ the press during the coming year.



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